Common email marketing mistakes that business owners make with their email campaigns today
Email marketing is by far the easiest way for small and large businesses to reach their target audiences. Emails have the capacity to reach more people than before owing to the pervasiveness of smartphone use and the increased availability of the internet. Because of email marketing campaigns, businesses now have the capacity to convert new customers and stay in contact with old ones. However, although email marketing campaigns generally work as long as they are executed properly, some strategies often fail and can actually drive away customers instead of converting them. Here are some common email marketing mistakes that business owners make with their email campaigns today:
Lack of a solid database
The first essential for every effective email marketing strategy is having a database that contains a list of people that can receive your emails. To begin with, your database can consist of an existing list of contacts, which can grow as you continue developing and expanding your business operations. There are various ways that you can create a database. One way is by importing your LinkedIn contacts or by providing a newsletter signup or a call to action page. Although you may be tempted to, you should refrain from buying email lists. The key to an effective strategy is reaching out to audiences that want to hear from you in the first place.
Having no plan
Once you create your database, you must then come up with a plan for your content. Most content strategists rely on content calendars to come up with their strategies. These calendars help to keep your outgoing emails timely and they help to keep your topics current and applicable. For instance, a clothing retailer may need to sell clothes fit for summer; winter, etc. Creating a plan will also allow you to assess the number of topics that you will require for your campaigns, the trick here is to keep up with current events and apply them as needed to your emails.
Boring subject lines
One of the most essential and mysterious components of a successful email marketing campaign is its subject line. Nearly half of all consumers that receive emails from marketers state that the subject line is what compels them to read an email. In the world of email marketing, your subject line is the first way that you introduce yourself to your potential customer; therefore, it should be catchy.
Lack of an automated system
One way to avoid all the mistakes listed above is to utilize an automating solution such as OutboundEngine. This system will not only allow you to manage your email marketing, but it will also ensure that you focus on more important aspects of your business.