Tips that can help you get started as an Amazon seller
To become a successful Amazon seller, there are quite a few factors to consider. First and foremost, you need to consider carefully what you want to sell, how you want to sell it and where you need to sell your wares. Additionally, there is a wide array of rules and regulations involved in the application process that you need to be aware of; the rules alone can make the whole application process complicated and daunting. If you are interested in becoming an Amazon seller, not to worry! Here are some tips that can help you get started as an Amazon seller:
Determine what kind of seller you are
One of the most crucial decisions during this whole process is determining what type of seller you want to be on Amazon. Initially, you have to determine whether you want to ship your products using the Merchant Fulfilled Network (MFN), Fulfilled by Amazon (FBA) or both. You need to account for your needs to make sure that you select the most congruent method for your new business. FBA sellers pay a small fee to store their products in Amazon’s fulfillment centers, while MFN sellers ship directly to their customers.
Learn about Amazon’s restricted categories
Although it might not appear like it, Amazon has restricted the sale of products in certain categories. The particular nature of each restriction varies with each category. Some of the restricted categories include cosmetic and beauty products which require pre-approval, currencies, animals and pets, stolen goods, drugs and associated paraphernalia and hazardous items.
Select your branding strategy
As one of the most visited sites in the world, Amazon has more than 170 million active users. To stand out, you need to brand and market yourself as a seller. Since Amazon is against self-branding, you have to find a way to position yourself as the ideal seller. You can do this by subscribing to a Pro Merchant Subscription, as well as list unique products that can decrease your competition, allowing you to sell at higher prices.
Understand the Buy Box
The Buy Box on Amazon refers to the small box on a product detail page that allows customers to start adding items to their shopping carts. The Buy Box is what Amazon uses to compare similar products available in new condition. This allows customers to make the best decision as to which products they want to invest in. To become eligible for the Buy Box, you need a selling history of more than 6 months, an order defect rate of less than one percent and superior customer service.