Why every modern business should include email marketing as part of their advertising and marketing strategy
It is practically impossible to scroll through the internet without coming across phrases such as search engine optimization, mobile marketing, and email marketing. Email marketing is by far one of the most profitable and efficient strategies of modern marketing today. Thousands of businesses across the globe today utilize email marketing as a way of growing their businesses and reaching target audiences. If you are completely unfamiliar with the joys of email marketing, here are some reasons why every modern business should include email marketing as part of their advertising and marketing strategy:
Emails are inexpensive
One of the biggest benefits of email marketing is the low cost involved compared to mainstream methods and channels of marketing. Emails do not rack up print or postage costs and they do not require any fees in comparison to magazine ads, televisions advertisements or billboards. Granted, a business requires a substantial team to keep up with outgoing emails at a time, however, these costs are often much lower than other channels.
Customers ask for your emails
In order for a customer to become part of an email marketing campaign, they must subscribe or ask to join to receive them daily. This translates to a higher rate of conversion of customers that are interested in the brand. Obviously, it is possible to send unsolicited emails but these are more likely to annoy potential customers that please them.
It increases brand awareness
Email marketing solves the intrinsic difficulty of non-targeted marketing. Nowadays, people only place an advertisement on TV if they have the manpower to do so or if it is absolutely necessary for the business. Email marketing gives you the power to control exactly who sees your email by enabling you with the capacity to segment your contacts based on the status, demographics, location or a set of other data. The capacity to segment ensures that your audience only receives content that is suited to their preferences.
Emails are easy to share
There are very few forms of marketing that are as easy to share as email marketing. It is as easy to forward and share an email with a simple click. This means that your subscribers can help you grow your business and your target audience because they act as brand advocates.
It helps you identify quality leads
The last thing any business needs is a waste of good, quality leads. This is why it is essential to have a lead qualifying system before any actual email marketing takes place. Email marketing is a lead generating system because it identifies leads that sign up in the first place, leads that open your emails and leads that click any links contained within the email.